The problem to be solved
An unscrupulous customer, a dishonest competitor, a belligerent ex-wife or ex-husband - there are many reasons why a company may have an online reputation problem, and this can have major consequences for the business: increased marketing costs, loss of market share, etc.
The business
The e-reputation manager will do what's necessary to detect criticism and improve the third-party experience (possibly with the help of an e-reputation specialist). UX-Designer)
Often, the problem stems from a long-standing "let-down" of the reputation, so the work of our e-reputation manager is a long-drawn-out process whose results are measured over several months. An intervention of one hour per month is generally sufficient for an SME